Irrational Games and Game Informer will be teaming up at PAX Prime 2010 for a panel explaining the process in how a cover is selected. Each stage of the process from the pitch, concepts, revisions, and final cover art will be covered. Here is the synopsis from the PAX website:
Ever wonder how games get on the cover of Game Informer magazine? From the exploration stage to full out execution, editors Andy McNamara and Andy Reiner explain how games go from a phone call to 4.5 million readers in this candid talk about how game journalists work with game companies to reveal gaming’s biggest hits. To share the developer perspective, director of marketing Leonie Manshanden, and lead artist Shawn Robertson join us to discuss landing the October cover, which will be revealed on stage for the first time.
When: Saturday, 1:30 PM – 2:30 PM
Where: Unicorn Theatre
Who: Andy McNamara [Editor In Chief, Game Informer], Andy Reiner [Executive Editor, Game Informer], Leonie Manshanden [Director of Marketing, Irrational], Shawn Robertson [Lead Artist, Irrational]